Jack Eyes Sees the Future in South America

New York, NY — January 30, 2013Jack Eyes, the luxury eyewear company for the cool and trendy, continues to make fans worldwide as it expands its retail presence into Colombia.  Its new location in Cartagena has a similar vibe to the first two Jack Eyes’ locations in Manhattan – Jeffrey’s and Jack Studios – which see a lot of traffic from fashion-forward designers, photographers, stylists, and models.

 Not surprisingly, Jack Eyes has created quite a stir in Cartagena.  With its packaging facilities nearby, Jack Eyes sightings are becoming more and more common; so much so that designer Alina Moreno wanted to be the first to make them available to the locals and the tourists.  “We have such gorgeous weather here, and sunglasses are very important to our sense of style.  They can make or break how you look.  Cartagenans have a wide selection of frames, and we choose them based on our outfits, our moods, or the type of sunlight,” says Alina.  “With Jack Eyes’ fabulous range of colors and styles, they are brilliant additions to the wardrobes of our fashionistas.”

Jack Eyes are not only popular for their wide array of designs and colors, but because they are handcrafted, they are very comfortable and designed for long-lasting trendiness.  That’s why Alina is now carrying the Jack Eyes line in her store, www.AlinaMoreno.com.   Alina also knows that when visitors see someone with a good thing, like Jack Eyes, they want to take a pair home with them too.  Truly, Jack Eyes have been flying off her shelves, because they’re an easy sale to Alina’s regular and vacationing customers.

As with all inaugural markets, the first store plays a special role in adoption of trendy styles, and the good news is that the feedback on Jack Eyes continues to be overwhelmingly positive.  In fact, there’s a good chance that you’ll soon see more stores carrying the Jack Eyes line.  The fashion-conscious South American crowd doesn’t want to be outdone by the New Yorkers.   But Jack Eyes is not geographically limited, because it has an active e-commerce site.  Plus there are all sorts of Jack Eyes sightings on your favorite online social media sites.  Check them out – this brand has made a splash in the market place, and you don’t want to be the last to know!

 About Jack Eyes

Using specialized optical and sunglass lenses, Jack Eyes’ frames are handcrafted in Japan with rich materials that are 100% guaranteed. Designed for your maximum comfort, Jack Eyes’ designers incorporate the latest trends so they are ideal for the fashionista, sportsman, and eccentric in all of us. For more information on Jack Eyes, please visit www.JackEyes.com.


PRESS RELEASE: Jack Eyes Launches Luxury Eyewear Line

Jack Eyes Launches Luxury Eyewear Line:
Hip, durable and guaranteed to keep you focused

New York City, NY – December 7, 2012 –  Jack Eyes, the ultimate in cool and handcrafted eyewear, is officially launching in time for the 2012 holiday season.  The new luxury line gives customers what they’ve been asking for – an array of designs and colors using only the best materials. A pair of Jack Eyes elevates the wearer and guarantees to keep him or her focused on all the right things.

Jack Eyes was founded by Roy Schwalbach, owner of Jack Studios, who realized that the eyewear market was ready for a new brand that matched quality with style. Says Roy, “While game fishing, I noticed guys would fly in with their jets, get on their $2-5 million boats, with their platinum Rolexes, all the while wearing really inexpensive delaminated plastic frames. They’d go to dinner with their beautiful clothing and watches, and they had on cheap glasses … It just didn’t fit their image.”

In today’s economic environment people may not have the budget to buy their own airplane or an heirloom watch, but they are willing to spend a little more for a nice pair of glasses that immediately conveys how hip they are – and who’s not hip?  In fact, wearing the right glasses can be a game-changer, which is why they are fast becoming one of the most important fashion accessories today.

Being the entrepreneur that he is, Roy decided to join the accessories’ boom and develop a new eyewear line based on his own desire for high quality, handcrafted products that make a statement. He worked with his design team to research frames, lenses, and cases. A few years later, Jack Eyes was born – trendsetting, beautiful and durable eyewear designs that use only the best and latest materials.

The eyewear line is displayed in Jack Studios at 601 West 26th Street in Manhattan. It’s where Jack lives (if you can find him) and a place where many models, actors, and hipsters can be found hanging out at Jack Café. So come on over, try a pair or two, sip a cappuccino and get focused. You may soon be part of the parade that’s frequently glimpsed on Facebook, Instagram, and some of those other online social media sites.

About Jack Eyes

Used with specialized optical and sunglass lenses, Jack Eyes’ frames are handcrafted in Japan with rich materials that are 100% guaranteed. Designed for your maximum comfort, Jack Eyes’ designers incorporate the latest trends so they are ideal for the fashionista, sportsman, and eccentric in all of us. For more information on Jack Eyes, please visit www.JackEyes.com.

Press Contact

Aruna Naomi Inalsingh
Ani Marketing Service
917.553.3790
Email: aruna@animarketingservice.com